I build commercial growth systems that work.
Fractional CMO & Growth Strategist
I’m not a marketer, not a consultant, and not an agency.
I’m the link between leadership and execution: your CMO who makes sure marketing and sales actually generate revenue.
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The translator between vision and execution
I understand every layer of an organization. From P&L to pricing, from brand strategy to automation. I always have a point of view on how your business runs and most of the time, my analysis is right.
I work directly with founders and executives. Not to advise from the sidelines, but to bring direction to marketing and sales so your organization regains traction.
Do you recognize this?
The expensive standstill
You’ve spent over €200,000 on branding, positioning, and content.
Everything looks impressive, but it’s not delivering results.
No pipeline, no growth, no return.
My role
I step in before that happens or when you’re already in the middle of it.
Branding should sell, not decorate.
Together, we reposition your brand and campaigns as what they should be: an investment that drives leads and customers, not a prestige project.
The internal chaos
You have marketers on your payroll, but your agency calls the shots.
Everyone’s busy, but no one is steering.
Campaigns keep running, reports keep coming, but growth doesn’t follow.
My role
I know exactly how that feels. I owned a marketing agency myself.
I’ll help you audit the setup: who should be in control, what you as a business owner need, and where the money leaks.
Most problems aren’t in execution, but in the lack of commercial leadership. That’s what I bring back.
Why companies work with me:
- Because I instantly see where money leaks.
- Because I turn strategy into clear action and rhythm.
- Because I bridge the gap between leadership vision and team execution.
- Because I use data to eliminate human error.
- Because I’ll tell you what others won’t. Even when the bottleneck is you.
How our collaboration starts
- Situation analysis
What’s the current context? What are your goals, opportunities, and challenges? - Objectives & focus
What’s your direction for my role? Where do you want to take your organization? - Market positioning
What are your competitors doing, and how do you position yourself against them? - Target audience & buying process
Who are your customers, and why do they choose you? - Touchpoint review
What does your customer journey look like? Where does it work, and where does it fail?
Rensa Family Company (revenue €1B+)
Helping installers deliver sustainable and efficient indoor climate systems.
- Positioning for a B2B technical wholesaler
- Concept and launch of sustainability platform
- Campaign strategy built on See–Think–Do–Care model
- 150% growth in online revenue (+XX million euros)
- 148% increase in purchasing customers
- 50% higher average revenue per user
Pols Zuidland (revenue €40M+)
Brand awareness, organic growth and lead generation.
- Keyword research
- Competition analysis
- SEO strategy
- Campaign strategy
- 73% more inquiries
- 277% organic reach growth
- 133% increase in e-commerce revenue (+X million growth)
- International expansion strategy developed
Financieringsgilde
Online strategy for business finance in startup phase.
- SEO & lead generation engine setup with online calculator
- CRM and marketing automation system implemented
- Campaign strategy
- 100+ qualified finance leads per month after launch in 3 months
- Grew from 1 to 20+ advisors in 3 years.
Fractional CMO
Roadmaps, KPIs, rhythm and execution for predictable pipelines.
GTM & Positionering
ICP, offer architecture, pricing strategy and converting landing pages.
Interim Management
Temporary management of marketing, sales or product with clear KPIs and accountability.
I am Sten Knaven. Entrepreneur, fractional CMO and growth strategist.
I’ve built marketing agencies, launched SaaS products and helped organizations regain control over their commercial results.
Book a meeting
to connect
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